We leverage market intel and other data to create or validate actionable initiatives for strategic and tactical business decisions.
Company growth depends heavily on opportunities validated by market intel and satisfactory returns on investment. Our feasibility studies provide in-depth analysis including detailed risk and reward profiles for capital investment opportunities.
Roebuck's market analyses provide insight into past, present and future trends within a specifically defined geographic area, including macroeconomic and demographic information, construction activity, competitive landscape, and strategic recommendations with regard to desired objectives.
Roebuck's Customer Surveys offer a means of obtaining specific feedback to refine or improve operating initiatives. Each survey is tailored to the specific needs of the client and is conducted live in the field. Customer Surveys include but are not limited to customer Critical Business Drivers, client and competitor strengths and weaknesses, customer buying habits and preferences, differentiation initiatives, brand strategies, departmental and human capital efficiency and effectiveness, and products and services analysis.
What our clients are saying...
"Market by market, Roebuck surveyed our customers to understand their perceptions of our company, our competitors, and proprietary initiatives we were considering. The results were powerful!"
Vice President of Sales
Roanoke Cement Company