Business Intelligence

We gather, analyze, and leverage market intel and data to create or validate strategic initiatives. We provide the information and recommendations you need to make smart, forward-looking business decisions.

Our insights help identify and minimize risk so you can implement key initiatives with confidence. Clients rely on us for our in-depth industry knowledge and extensive experience in the areas of due diligence and investigation to help them gain deeper insights and navigate successful outcomes.


Feasibility Studies
Our feasibility studies provide in-depth analyses of market intel, along with detailed risk and reward profiles, to help you achieve a strong return on your investments and make the most of opportunities for growth.

Market Analyses
Our market analysis reports give you insight into past, present, and future trends within a specifically defined geographic area. Reports cover macroeconomic and demographic information, construction activity, and competitive landscape data, as well as provide you with recommendations for strategic decision-making going forward.

Customer Surveys
Our Customer Surveys offer you a means of obtaining specific feedback to refine or improve your operating initiatives. Each survey is tailored to your specific needs and may be conducted electronically or live in the field. Surveys include, but are not limited to, a review of customer Critical Business Drivers; client and competitor strengths and weaknesses; customer buying habits and preferences; differentiation initiatives; brand strategies; departmental and human capital effectiveness; and products and services analysis.

“Market by market, Roebuck surveyed our customers to understand their perceptions of our company, our competitors, and proprietary initiatives we were considering. The results were powerful!”

  • Don Ingrassano
  • Vice President of Sales
  • Roanoke Cement Company